All brands want to be culturally relevant. Content may be king, and context may be the kingdom, but relevance decides whether the monarch reigns supreme or falls to bits and pieces. Relevance, of course, is relative. It’s a moving target. What is hip,... More
Real-time is a Culture, not a Tactic
Maybe it’s just because I’m looking for it, but it seems like people are talking about real-time all the time... More
